When it comes to the process of search engine optimization, there are a wide variety of thoughts, ideas, directives, and suggestions for optimizing your website, but I am here to tell you now that no matter what else you do, you have to start with content.
Let me be clear - no matter what changes in technologies have occurred, what algorithm changes have been made, what social media is currently popular - all of that doesn't matter if you have poor content that isn't useful to your searchers. Content was, and is, still the king of search engine optimization.
If your website has quality content in sufficient quantities, then you have the basic building blocks for success. There are always changes that can be made for search engine optimization, but if you lack the proper content that is useful, readable, and makes sense to visitors, it will not bode well for the future of your website.
A second point to all of this is that even if you obtain high search engine rankings and have poor or useless content, it will be a waste of time, both for searchers and for you. Anyone that stumbles across you website and cannot find the information they are looking for will be sure to quickly click the back button and move on to bigger and better sites with more valuable information and better content.
So, as you design your website, or work with a search engine specialist, keep in mind that content is king. Build a strong foundation, and everything else will be better in the long run.
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