If you do any reading on search engine optimization, you will assuredly come across the term 'backlinks' and depending on what you are reading, you may decide that backlinks are the equivalent of the Holy Grail. This is not entirely true as a general matter, but even more importantly, not all backlinks are created equal.
There are basically five types of backlinks. The first is pretty simple, and is simply the URL of your website. You get a little bit of juice from this, but the downside is that it lacks any type of anchor text, so you do not gain any type of keyword bump on Google.
The next type to know is the nofollow link. This is the type of link where your URL is on the site, but the code of the side flags it as nofollow, meaning that search engine crawlers will not head to your site from there. These also have very little juice, and typically are not as strong as the normal URL of your website listed above.
Next are footer links. These are the types of links that appear on the bottom of blogs or websites, and are typically a wee bit stronger than the previous two mentioned.
One of my favorite link types is the sidebar. These are links that appear on the side of a website, normally on blogs, and are stronger than footer links. These can be great for search engine optimization, and also are a nice way to get your site name out there.
The best type of link in my opinion is a contextual link using your keywords of choice. For example, if you were selling yellow bananas at a site called Monkeyingaround.com, then you could create a link whose text reads yellow bananas but clicks directly to Monkeyingaround.com. This type of link is the one that you should go for the most, and has the best potential to help your site rank well.
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